Not sure what to put on your business card? Don’t worry. We’ve got you covered. I’ve been asked this question a million times. A good business card is not just a tool for providing information about your business to others. In some instances, you’ll be the one providing it to someone so that they can follow up with you. In other instances, your business card needs to speak for you and the design of it and contents need to be perfect to help bring in business. Whether it be at a counter, trade show, or network event, you’ll always need a good, stylist yet practical business card in paper format. For that reason, good business cards will never be replaced by any of the digital networking tools at our disposal, because digital tools lack the human factor.
A good business card is an extension of your brand that conveys the right information about who you are and what you do in a memorable, powerful, and meaningful way.
Here are my “go to” items in terms of providing good content on your business card.
- Logo and Tagline
- Your full name
- Your position or title
- Company name
- Contact information (email, phone number, fax)
- Website (only if you need to, and not your personal AOL members page either…)
You can include your social media profiles, and other information, but if you go beyond this, your business card can get cluttered. Remember, all you’re trying to do is have someone reach out to you to close a sale, setup a meeting, or move to the next step in the process. This is a business card, not a book about your company. I hope these tips help.